Search this site:


About This Blog
Flight chronicles of the backpacker Tutubi, with travelogues, pictures/photos/videos, travel guides, independent and honest reviews, affordable, recommended resorts and hotels (including inns, guesthouses, pension houses, lodges, hostels, condotels, bed and breakfast and other cheap accommodations), commuting guides, routes (sometimes street maps and GPS coordinates/waypoints) and driving directions to answer "how to get there" questions, information and tips on tourism, budget travel and living in Philippines, Exotic Asia and beyond!

Backpacking, independent travel, and flashpacking are cheaper than the "cheapest package tours" and promotional offers around but you can also use travel information for family vacations, even romantic honeymoon destinations.

More than the usual tourist spots and "places to see," this blog advocates heritage conservation, environmental protection, and history awareness for Filipinos, foreigners, and ex-pats wishing to explore Paradise Philippines and Exotic Asia!
Highly Urbanized Cities

  • Angeles City
  • Bacolod City
  • Baguio City
  • Butuan City
  • Caloocan City
  • Cebu City
  • Cagayan de Oro City
  • Davao City
  • Dagupan City
  • Gen. Santos City
  • Iligan City
  • Iloilo City
  • Lapu-lapu City
  • Las Pinas City
  • Lucena City
  • Makati City
  • Malabon City
  • Mandaluyong City
  • Mandaue City
  • Manila City
  • Marikina City
  • Muntinlupa City
  • Olongapo City
  • Paranaque City
  • Pasay City
  • Pasig City
  • Puerto Princesa City
  • Quezon City
  • San Juan City
  • Tagaytay City
  • Taguig City
  • Tacloban City
  • Valenzuela City
  • Zamboanga City

  • Philippine Provinces
  • Abra
  • Agusan Del Norte
  • Agusan Del Sur
  • Aklan
  • Albay
  • Antique
  • Apayao
  • Basilan
  • Bataan
  • Batanes
  • Batangas
  • Benguet
  • Bohol
  • Bukidnon
  • Bulacan
  • Cagayan
  • Camarines Norte
  • Camarines Sur
  • Camiguin
  • Catanduanes
  • Cavite
  • Cebu
  • Compostela Valley
  • Davao Del Norte
  • Davao Del Sur
  • Dinagat Island
  • Eastern Samar
  • Guimaras
  • Ifugao
  • Ilocos Norte
  • Ilocos Sur
  • Kalinga
  • Isabela
  • La Union
  • Laguna
  • Lanao del Norte
  • Lanao del Sur
  • Leyte
  • Maguindanao
  • Marinduque
  • Masbate
  • Misamis Occidental
  • Misamis Oriental
  • Mountain Province
  • Negros Occidental
  • Negros Oriental
  • Northern Samar
  • Nueva Ecija
  • Nueva Vizcaya
  • Occidental Mindoro
  • Oriental Mindoro
  • Palawan
  • Pampanga
  • Pangasinan
  • Quezon
  • Rizal
  • Romblon
  • Samar
  • Saranggani
  • Siquijor
  • Sorsogon
  • South Cotabato
  • Southern Leyte
  • Sulu
  • Surigao Del Norte
  • Surigao Del Sur
  • Tarlac
  • Tawi-tawi
  • Zambales
  • Zamboanga Del Norte
  • Zamboanga Del Sur
  • Zamboanga Sibugay

  • Airlines
  • Airports
  • Architecture
  • Art
  • Beaches
  • Bridges
  • Casinos
  • Caves
  • Churches
  • Delicacies
  • Ferries
  • Festivals
  • Flora and Fauna
  • Golf Courses
  • History
  • Hotels and Resorts
  • Jose Rizal
  • Lighthouses
  • Mosques
  • Museums
  • National Artists
  • National Heroes
  • National Cultural Treasures
  • Parks
  • Public Transportation
  • Restaurants
  • Rivers
  • Seaports
  • Spanish Forts
  • Volcanoes
  • Watchtowers
  • Waterfalls
  • World War II

  • Philippine Tourist Spots
  • Boracay
  • Clark
  • Corregidor
  • Subic
  • Follow/Affiliations

    Travel Blogging Business Income Statement: Profit, Loss and Taxes

    Are you a travel blogger? What is your primary reason for blogging? It is merely your personal space? To make money online? To be famous? To travel the world for free?

    Various reasons why people travel and blog about it with passion (one of the weirdest answers was to sleep with random women/men they meet on the road, more like Rock Star/groupie fling)

    Regardless of the rationale for travel blogging, if Tutubi's going to prepare an income statement from his travel blog considered as an online business, here's how it will probably look like (of course, most details are not printed due to confidential nature.)


    Google Adsense:
    Ambient Digital
    Text Link Ads
    Affiliate Marketing
    Ad Space Leasing
    Sales from e-books publishing


    Capital Expenditures (CAPEX)

    Digital Camera DSLR (pretty basic): PhP60,000.00
    Mobile Phone (iPhone 4S): PhP40,000.00
    Mobile Phone (Cherry Mobile Flare): PhP3,999.00
    Laptop (Lenovo): PhP45,000.00
    GPS Navigator (Garmin Nuvi 1300): PhP7,000.00
    Internet Wifi router (bundled with Sun Broadband): 0.0
    Backpack/luggage(1 50L, 1 overnight, 1 trolley luggage): PhP5,000.00
    Camera Bag: PhP3,500.00
    Tripod: PhP4,000.00
    Snorkeling gear: PhP1,500.00
    iOS/Android App purchases: so far all only free apps
    External Hard Drive for backups: PhP4,000.00

    Operational Expenditures (OPEX):
    DTI Business Registration: PhP300.00
    Barangay Permit
    Mayor's Permit
    Annual Domain Registration: PhP410.00/year ($10.00/year)
    Monthly Hosting (free for Blogger)
    Monthly phone subscription: PhP599.00 (Globe)
    Monthly phone subscription: PhP350.00 (Sun Cellular)
    Monthly Internet broadband subscription: PhP649.00 (Sun Broadband)

    Travel expenses (see notes below)
    Travel Insurance

    Sunscreen: PhP500
    Memory Cards

    PROFIT (LOSS): ????


    Google Adsense, if properly optimized, earnings can be estimated as Pageviews x CTR x CPC (CTR of 3% and CPC or $0.10/click is typical)

    What would be your guess if we're going to consider Travel Blogging solely as a business for Tutubi, who declines freebies and sponsored trips/accommodations/meals?

    With the high cost of travel and the frequency he has to do it makes travel blogging as a losing business venture but the returns are not in monetary value.

    Travel Bloggers should pay taxes even for income earned from blogging their income exceeds the minimum wage earners income or their total personal and additional exemptions (per the Bureau of Internal Revenue); if blogging is part of business in the red without any taxes payable, you still need to file a BIR income tax return as required by law.

    Travel Blogging, in Backpacking Philippines (the blog) context, is a non-profit, public service venture. No real profit even with steady revenue but serves the public with independent and unbiased reviews.


    After presenting all possible revenues and expenses incurred in travel blogging, what is it that drives most travel bloggers to keep on blogging?

    One simple answer: it may not be profitable but the end of it all is HAPPINESS!

    Travel bloggers do what they love to do i.e. to see the world and share their experiences to guide others!

    HAPPINESS: don't we all want to be happy even when broke? At least we did what we love doing! :P



    Tutubi is only using Google Adsense, Nuffnang, Ambient Digital, and Advenue as revenue sources, Adsense is the biggest channel while the three provides nickels and dimes (sayang din)

    Capital expenditures, particularly the camera and the smartphone, are usually replaced every three years typical at most but not unusual to be replaced annually to keep up with the latest versions and trends

    Transportation costs include air/ferry/boat/bus/jeepney/train/trike/habal-habal/padyak fares and the following for
    roadtrips: gas, toll fees, including vehicle preventive maintenance schedules, parking fees

    Travel blogging requires frequent travels requiring travel funds in order to provide constant updates and publish fresh travel posts otherwise readership will drop and also result to lower rankings in search engine results page (SERP) (this is the reason why news sites rank high on Google/Bing/Yahoo, besides being popular and authoritative, churn out lots of fresh pages daily so much to the detriment of typical travel bloggers publishing a post once a week)

    How much does a trip costs? The typical minimum is PhP2,000.00 for 2D/1N (backpacking or travel on a shoestring style)
    to any amount imaginable depending on the destination.

    There are travel bloggers who get free tours from marketers, but Tutubi, typical of him, chose the road less taken not accept freebies, free accommodations in hotels or free meals in restaurants, in order for him to provide independent and unbiased reviews.

    Some of those bloggers practice full disclosure which is at least ethical (so you know not to expect too much when it's your turn to visit a reviewed place) and there are also a despicable bunch who do not divulge any freebie received, sponsored trips, free meals/accommodations.

    If you're a blogger not into travel, particularly tech bloggers where CPC rates are generally higher than travel, there's a high possibility that you're really earning, travel bloggers though need to cough up money in order to travel (except travel bloggers who are junketeers: the type of travel bloggers whose trips are sponsored (but not disclosed) but not to be trusted for their reviews and recommendations)


    posted by backpacking philippines @ 12:00 AM,


    Post a Comment

    If you're not using Blogger or any OpenID, Tutubi recommends selecting Name/URL on the form field below so Tutubi can return your visit (Remember to use http:// in the URL field).

    Please READ before you ASK questions!

    Links to this post:

    Create a Link

    << Home